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VIDEO: Making the Desert Bloom

Israel is known as the “Startup Nation”— a place of innovation, growth, and progress. It is a place where the impossible becomes possible and the desert literally blooms. In the 1960’s, Israeli agronomist Simcha Blass developed a revolutionary drip irrigation system and implemented it in kibbutzim located in the Negev. Since then, the system has spread to 150 countries world-wide, turning millions of acres of arid land into profitable farming land while conserving precious resources. Israel’s innovations benefit the entire global community!

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